Privacy Policy

About Riders VOF, trading as About Helmets, located at Jan Bottemastraat 3e, 1403 TG Bussum, The Netherlands (no store or warehouse at this address), is responsible for the processing of personal data as described in this privacy policy.

Chamber of Commerce: 95634797
VAT number: NL867215318B01
Email: shop@abouthelmets.com
Website: https://abouthelmets.com

1. Personal Data We Process

We process personal data when you use our website, place an order, contact us or interact with our marketing communications.

  • First and last name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via payment providers)
  • IP address
  • Browser and device information
  • Order history
  • Marketing preferences

2. Purposes and Legal Basis

  • Processing and delivering your order (performance of contract)
  • Payment processing (performance of contract)
  • Customer service and communication (legitimate interest)
  • Compliance with legal obligations (legal obligation)
  • Marketing communications where consent has been given (consent)
  • Website optimisation and analytics (consent or legitimate interest where applicable)

3. Marketing and Tracking Technologies

We use the following tools for analytics and marketing purposes:

  • Google Analytics
  • Google Ads
  • Meta (Facebook/Instagram) Pixel
  • TikTok Pixel
  • Klaviyo / Shopify Email

These tools may collect data such as IP address, browsing behaviour, and interactions with advertisements. This may result in data being transferred outside the European Economic Area. Where applicable, appropriate safeguards such as Standard Contractual Clauses are applied.

4. Cookies

Our website uses functional, analytical and marketing cookies. Upon your first visit, you are informed about these cookies and asked for consent where required.

You can change your cookie preferences at any time via your browser settings.

5. Data Retention

We do not retain personal data longer than necessary for the purposes described above. For tax and administrative purposes, certain data may be retained for up to 7 years in accordance with Dutch law.

6. Sharing of Personal Data

We share personal data only where necessary for the performance of our services, including with:

  • Shopify (hosting and checkout infrastructure)
  • Payment service providers
  • Shipping carriers
  • Email marketing providers
  • Analytics and advertising platforms
  • Review platforms such as WebwinkelKeur

We do not sell personal data.

7. Your Rights

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

Requests can be submitted via shop@abouthelmets.com.

8. Security

We take appropriate technical and organisational measures to protect personal data against misuse, loss, unauthorised access or disclosure.

9. Complaints

If you believe your data is not handled correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Last updated: February 16, 2026