Privacy Policy

1Personal data we process

We process personal data when you use our website, place an order, contact us or interact with our marketing communications.

First and last name

Billing and shipping address

Email address

Phone number

Payment details (processed securely via payment providers)

IP address

Browser and device information

Order history

Marketing preferences

2Purposes and legal basis

Processing and delivering your order - performance of contract

Payment processing - performance of contract

Customer service and communication - legitimate interest

Compliance with legal obligations - legal obligation

Marketing communications - consent (where given)

Website optimisation and analytics - consent or legitimate interest where applicable

3Marketing and tracking technologies

We use the following tools for analytics and marketing purposes. These tools may collect data such as IP address, browsing behaviour and interactions with advertisements.

Google Analytics

Google Ads

Meta (Facebook/Instagram) Pixel

TikTok Pixel

Klaviyo / Shopify Email

International data transfers Use of these tools may result in data being transferred outside the European Economic Area. Where applicable, appropriate safeguards such as Standard Contractual Clauses are applied.

4Cookies

Our website uses functional, analytical and marketing cookies. Upon your first visit, you are informed about these cookies and asked for consent where required. You can change your cookie preferences at any time via your browser settings.

5Data retention

We do not retain personal data longer than necessary for the purposes described above. For tax and administrative purposes, certain data may be retained for up to 7 years in accordance with Dutch law.

6Sharing of personal data

We share personal data only where necessary for the performance of our services. We do not sell personal data.

Shopify (hosting and checkout infrastructure)

Payment service providers

Shipping carriers

Email marketing providers

Analytics and advertising platforms

Review platforms such as WebwinkelKeur

7Your rights

You have the right to:

Access your personal data

Correct inaccurate data

Request deletion of your data

Restrict or object to processing

Withdraw consent at any time

Request data portability

Submit a request Requests can be submitted via shop@abouthelmets.com. We will respond within the legally required timeframe.

8Security

We take appropriate technical and organisational measures to protect personal data against misuse, loss, unauthorised access or disclosure.

9Complaints

If you believe your data is not handled correctly, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).